Past Session Topics and Presenters
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5 Steps to Develop a Personal Brand
Dori Gilbert How to Rise Above the Crowd Hank Blank How do I know I can trust you? – Identifying your customers’ trust issues (and other emotional needs) and designing products and services to address them Joely Gardner, PhD How to See Your Product Marketing through 1,000 Pairs of Eyes Rebekah Paul & Kevin Gentry A discussion on mobile technology and how it's being used for marketing Matthew Gallizzi Top-Down Product Management – It’s as Simple as Speaking the Right Language John Mansour Story Selling: Attraction Marketing for Service Based Business Scott Schang Prioritizing Requirements: Politics, Opinions, or Market Facts? Barbara Nelson, Pragmatic Marketing Go "Beyond SEO" with Customer Experiences that increase customer conversions on your web site! Sean Van Tyne, User Experience Dir. FICO & Jeofrey Bean Software Estimation for Dummies Jack Bicer (Father of Uninstall) Medical Devices – and the new FDA guidelines on Human Factors Engineering and usability Joely Gardner, PhD User Experience Balanced Scorecard Sean Van Tyne |
10 Easy Website Changes to Increase WOM and Return Visits
Neicole M. Crepeau Personal Branding, An Interactive Experience Jack Bicer (Father of Uninstall) Sesame Street Lessons for Product Management Barbara Nelson, Pragmatic Marketing Reports from the field – Panel Discussion Joely Gardner, PhD; Sean Van Tyne; Jeof Bean & Stuart Atkins, MBA How to Build a Million Dollar Business Rebekah Paul & Kevin Gentry Defining and Designing Technology for People Sean Van Tyne Social Intelligence: cutting through the noise to learn from your customers in social media Eric Forst The Product of You: Personal Marketability 101 Sven Johnston "The Experience Economy"- What it means for Product Development Mike Alvarado, Principal, PBDC; and Jeofrey Bean, Del Mar Research Everything you Need to do Social Media you Already Know as a Product Manager Neicole M. Crepeau Effective Use of Social Technologies For Measureable Results John Sheridan, Social Media 404 & Jeofrey Bean, Del Mar Research Six Steps to a Social Media Strategy Neicole M. Crepeau Top 10 PM Tools Jesse Gant |



